Cast your mind back 22 years to 1996. Even if you haven’t seen the movie Jerry Maguire, chances are you’re familiar with the catchphrase “Show me the money!” The sales process has come a long way since Cuba Gooding Jr. uttered that immortal line. Not only is it far more subtle, but it has also […]

The post Show me the video! Adding the personal touch to digital sales – By: Dana Poleg, Vice President of Marketing at Kaltura. appeared first on TechBullion.

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As markets evolve and consumer attitudes shift, sometimes it’s necessary for businesses to rebrand themselves. Rebranding can give companies a fresh face, a statement proclaiming that they are ready to embrace whatever internal or external changes they are facing. The process is not black-and-white, though, and sometimes you may not even need to. If you […]

The post Questions to Ask Yourself Before Rebranding appeared first on TechBullion.

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