14 Ways Cryptocurrency Exchanges are diversifying Services

A cryptocurrency exchange is an online platform that allows conversion of one cryptocurrency for another or for the exchange of fiat currency. Cryptocurrency Exchanges have now been forced to diversify their products in order to remain relevant in this volatile market as well as generate more income. We discuss below 14 ways that Cryptocurrency Exchanges […]

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5 Fatal Facebook Marketing Mistakes You’re (Still) Making

It’s 2018, and Facebook has been a go-to marketing platform for several years now. The immense social media platform sees over 2.2 billion monthly active users—an average of 1.45 billion people log on every day—and five new accounts are created every second. You know by now not to use a group or individual user profile […]

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How the ICO marketing plan changed in 2018 : Vlad Shostal, Olshansky & Partners Agency

Rules of the game on the ICO market change every month. And the latest statistics of ICO projects says that many are not familiar with them. At the beginning of 2018, 44% of companies failed, never reaching a Soft Cap. Chart: Dynamics of ICO success in fundraising. Source: https://blog.suicide.ventures/ico-analysis-april-2018/ Thus, today it’s possible to forget about […]

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Show me the video! Adding the personal touch to digital sales – By: Dana Poleg, Vice President of Marketing at Kaltura.

Cast your mind back 22 years to 1996. Even if you haven’t seen the movie Jerry Maguire, chances are you’re familiar with the catchphrase “Show me the money!” The sales process has come a long way since Cuba Gooding Jr. uttered that immortal line. Not only is it far more subtle, but it has also […]

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Questions to Ask Yourself Before Rebranding

As markets evolve and consumer attitudes shift, sometimes it’s necessary for businesses to rebrand themselves. Rebranding can give companies a fresh face, a statement proclaiming that they are ready to embrace whatever internal or external changes they are facing. The process is not black-and-white, though, and sometimes you may not even need to. If you […]

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