Health and wellness have long been an integral part of Middle Eastern culture. The most common Arabic phrase used for greeting someone—keef el-sohat?—asks after a person’s health. Another common phrase used in Lebanon specifically is yatik el-afyeh (may God grant you wellness), used as a greeting but also for when someone is engaged in physicalRead More


If the currency of wellness is healthy living, the currencies of everyday life—the means by which we pay experts to help us improve our lives—are rich, indeed. That is, there is more than one way to compensate these individuals. Technology allows consumers to choose an increasing number of payments—it gives vendors the resources to go […]

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